A Classic Case of Greenwashing

The Most Revolutionary Act

Silence of the Pandas

Wilfred Huisman (2011)

Film Review

Greenwashing (def) – a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization’s products, aims or policies are environmentally friendly.

Silence of the Pandas is about the World Wildlife Fund (WWF) – the world’s largest conservation organization – and their open collaboration with Monsanto, palm oil manufacturers and other multinational corporations that are systematically destroying wildlife habit.

WWF solicits millions in donations every year based on the image it projects of protecting endangered animals, such as the panda and the tiger. In reality, the WWF, under the leadership of the British royal family and other members of the British aristocracy, forms lucrative “partnerships” with corporations seeking to greenwash their image.

Through these toxic partnerships, WWF is facilitating, rather than preventing, the destruction of rainforests and wildlife habitat. It also actively…

View original post 333 more words

Advertisements

One thought on “A Classic Case of Greenwashing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s