Man Dead 20 Years Still Manipulating The Masses: Coercing Citizens To Believe In Phoney Wars & More

By Andrew Martin
June 27, 2015
Collective Evolution


EdwardBernays“Citizens of the democratic societies should undertake a course of intellectual self-defence to protect themselves from manipulation and control, and to lay the basis for meaningful democracy.” – Noam Chomsky

Edward Bernays is possibly one of the most influential people of the 20th century, yet so few have heard of a man who has manipulated much of Western society into compliance. His philosophies and understanding of the human psyche still shape public policy, political campaigns, and corporate integration to this day. How corporations deliver their messages, how politicians coerce citizens to believe and enter into phoney wars, how terrorism is promoted and engenders fear into the masses, and how Think Tanks are used to manipulate citizens were all in the realm of Edward Bernays.

Bernays Wrote “Propaganda,” A 159 Page Manuscript On How To Manipulate The Masses

Bernays was born in Vienna to Jewish parents in 1891, and was the nephew of Sigmund Freud, the Austrian neurologist, better known as the “founding father” of psychoanalysis. Bernays and his family moved to the United States in 1892 where they settled in New York City. He graduated from Cornell University in 1912, after which he began a career in journalism. There was a lack of public support when America entered World War I. Bernays worked for Woodrow Wilson during the war on the “Committee on Public Information” and helped influence and gain support for the war effort. Bernays, fascinated by the use and effectiveness of propaganda employed during war, pondered whether or not it could be used during peacetime. In 1928, Bernays produced a 159 page manifesto on how to manipulate the masses. Many historians credit Bernays with establishing and cementing the use of public relations within the American culture. Aptly named, “Propaganda,” the first page of Bernays’ book gives insight into his thoughts:

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are moulded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Whatever attitude one chooses to take toward this condition, it remains a fact that in almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind, who harness old social forces and contrive new ways to bind and guide the world.”

Instrumental In Corporate Manipulation

Bernays went on to become an instrumental part of the development of corporate advertising campaigns. He established a precedent for industry and governments to follow. He worked for numerous large corporate clients, including The American Tobacco Company. In the 1920s, working for the American Tobacco Company, he sent a group of young female models to march in the New York City parade. He then told the press that a group of women’s rights marchers would light “Torches of Freedom.” On his signal, the models lit Lucky Strike cigarettes in front of the eager photographers. The New York Times (1 April 1929) printed: “Group of Girls Puff at Cigarettes as a Gesture of ‘Freedom.’” This helped to break the negative stigma associated with women smoking in public. With the help of feminists, some of whom understood the “right to smoke” as liberating, Bernays publicised this event, setting in motion a wave of media coverage throughout the U.S. Bernays, however, regretted the decision to promote the smoking industry, as his wife later died of lung cancer.

Propaganda Critical For A Functioning Society!

Bernays, who understood how propaganda could be used for negative effect, nonetheless suggested that the use of propaganda was critical for the functioning of a civilised society. He believed as a society became more complex, the need for an “invisible government” became vital and more readily achievable. With the development of new technical devices of the day such as the printing press, newspapers, the railroad, the telephone, telegraph, radio, and airplanes, Bernays was excited by how widely and quickly ideas could be spread across America. Since Bernays’ death in 1995, the concentration of media ownership has increased significantly, as have the mediums from which to communicate. Bernays would be amazed at how seamless and integrated the public relations and propaganda machines have become.

Due to the interconnected web of corporate ownership which pushes the commodification of society and the military industrial complex, Bernays’ ideology and compliance techniques are more relevant today. The concentration of media ownership enables propaganda to be seamlessly spread and disseminated across a variety of mediums quickly. With such integration it makes it very difficult for the viewer, reader, or  listener to determine if information is biased in any way shape or form. This phenomenon creates the perfect climate for the manipulation and conditioning of the masses. This centralisation of power through mass communication allows these powerful elites to mould the masses into a pliable medium from which to influence tastes, ideas, and consumption habits and behaviours.

Tips For Being Able to Avoid Manipulation

Through awareness and being open-minded can we learn much about what is truly happening in the world around us. Being free from indoctrination allows us to see through the haze of propaganda and see the reality and truth.

Follow the money – ask why and who is behind it, and who is backing certain ideas and agendas.

Beware (and aware) of Think Tanks – these can be fronts and public relations covers for vested interests.

Read widely and get multiple sources of information and make up your own mind.

Question why, how, and by whom things are being done.

Take everything you see in the mainstream press with a grain of salt, especially when it comes to economic, political, and military action.

Ask why is the message being communicated now? Is there some other alternative motive for distracting the public?

Is there another more important story that is not being given the appropriate attention?

Follow alternative news media sites and blogs. But also be aware these can be corrupted and are following some agenda.

Think For Yourself – don’t follow blindly someone else’s opinion.

Excerpts from Rethink…Your world, Your future.

Article compiled by Andrew Martin, editor of onenesspublishing  and author of One ~ A Survival Guide for the Future…  and Rethink…Your world, Your future.

RethinkcoverCE2Source: Rethink…Your world, Your future.


17 thoughts on “Man Dead 20 Years Still Manipulating The Masses: Coercing Citizens To Believe In Phoney Wars & More

  1. sojourner

    If there is such a thing as a demon, then Edward Bernays was one. A monster of monsters!

    I am taking the day off, but just wanted to check in and see how you are doing today?

    Liked by 1 person

      1. sojourner

        Hanging in there, like you.

        I’m glad you’re not waiting.

        These days, with the medical profession in the state it is, we have to give our “doctors” enough time and guesses until they finally get the diagnosis and treatment close enough to being right. I hope he or she gets it right, for you, on Monday!

        Take care of yourself!

        Liked by 1 person

      2. newsfortherevolution Post author

        Much appreciated.

        Just out of curiosity, how long does it usually take you to start feeling some relief from the medication? My doc said I should start seeing an improvement after a week, and I read online 2-6 weeks. Tomorrow will be two full weeks since I started the meds

        Liked by 1 person

  2. sojourner

    It would take me a month or two to get completely well, where I could go back to eating normally, etc.

    Can I ask what med or meds you are taking?


      1. sojourner

        This is why I hated ulcers. I would feel better, and then I would have a set back.

        You don’t drink coffee or anything that contains a great deal of caffeine do you?

        Liked by 1 person

      2. newsfortherevolution Post author

        No, I actually cut out coffee about two months ago. I was having a lot of problems just finishing one cup of decaf. I realize now that it was probably because of the ulcer. I’m keeping my diet as plain as possible, and as I mentioned yesterday, I’m not eating much of anything.

        One thing I’ve noticed, the pain gets worse in the evening. By the time I’m ready for bed I’m in too much pain to sleep. For me that’s the worse thing about this. The pain is bad enough, but on top of that I’m too tired to think

        Liked by 1 person

  3. sojourner

    I’m sorry, I should have added that I’m not familiar with the medicine you’re taking. I would imagine it’s some form of antacid.

    Liked by 1 person

    1. newsfortherevolution Post author

      I think that what it is, unfortunately it doesn’t bring much relief. I did try taking regular antacids a couple of weeks ago, but they didn’t help at all. I read that they do help some people, so maybe I should give them another try

      Liked by 1 person

      1. sojourner

        I don’t know about that. Regular antacids never came close to helping me. I encourage you to make another appointment. This much pain is not good. You need another diagnosis and different meds, especially after two weeks.

        It took several weeks for me to get normalized, but I had some relief after a week or so of meds.

        Liked by 1 person

      2. newsfortherevolution Post author

        I’ll be making an appointment Monday. My mother suggested I go the hospital, but the thought of sitting in the emergency room for a few hours, only to be told to make an appointment with my doctor doesn’t really appeal to me. I just have to get through the weekend, and then hopefully on Monday I can find out if something else is going on.

        Thanks for your advice and concern!

        Liked by 1 person

  4. sojourner

    That is different from anything I experienced. I would have a bloated feeling, and my stomach was swollen, which made me feel short of breath, but after starting the meds, I never had server pain late at night that kept me from sleeping.

    I would encourage you, because of this, to make an appointment!

    Liked by 1 person

      1. sojourner

        It could be a hernia. My mother had digestive issues and a hernia, which all had similar symptoms.

        Make an appointment and make sure they do an “upper and lower gi”. Or have you already had this done? You can’t let this go, especially if it’s a hernia.

        Liked by 1 person

  5. sojourner

    No problem. But if you are in sever pain, please, do not wait. Listen to your mother.

    I hate hospitals too!

    I’ll check in every so often to see if you have commented. Try to get some rest, if you can!

    Liked by 1 person

    1. newsfortherevolution Post author

      No, I haven’t had anything done yet. I’m sure my doctor will order some tests on Monday.

      I do have ongoing digestive issues besides this, I don’t know if this is related to those problems.

      I’ll see how things go. If tonight is particularly bad, maybe I’ll reconsider going to the ER.

      Thanks again!

      Liked by 1 person


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